Website with the information about your services is not enough for today’s market, especially if your company services are only locally targeted. For example, if you’re a B&M business with a local address, make sure your company is listed in the proper business sector and the geo site you conduct your activity in. Our team performs optimization and verification of your listing across the web to check the feedback based on the integrated local search results. The company data optimization via keyword + location and / or zip code in one of the major search engines (such as Google, Yahoo! and others) makes it easier for customers to find your company. It is fast-detectable on a map of that location with business listings related to the keyword at the very top of the organic or natural listings.
The increase of GPS-enabled devices and smartphones has made local search extremely important for helping customers find your business. 84% of customers look online for brick and mortar businesses. 90% of them search products and services online before buying them offline. Over 52% of local queries have been done via local and mobile directories instead of search engines.
This strategy can help your business rank high and achieve better visibility and exposure for your business category, become more trustworthy and reliable in your customer’s eyes. Moreover, the recent updates to Google Maps and the addition of the Local Carousel have made it an indispensable aspect of your business strategy.
Local search is highly cost effective, but rather complex, so it requires careful strategy and continual management.
At the same time, you have to bear in mind that 71% of people online are shopping for local products and services, such as retail stores, doctors, restaurants, hotels and more.