45% of USA users with an income of more than 70000 USD use LinkedIn
80% of users from USA check their LinkedIn profiles at least 3 times a day
94% of B2B marketers use LinkedIn to distribute content
If your ideal customer is B2B orientated person, LinkedIn might be a good place for placing an advert on. However, it also has some limitations. For example, it doesn’t allow running advertisements at specific times ( for example, evenings only). As well, user factor still plays its role – there are fewer users on LinkedIn compared to the 1.86 billion users on Facebook.