When PPC (Pay-per-click) service is implied, you pay for the advert only if someone clicks on it. As it is based on keywords search algorithm, it targets the audience needed straightaway. The advantages of using PPC also include such aspects as measurable results and ability to reach Google’s page 1 top spot so people can notice it as soon as they click “Enter”. Lastly, it is a perfect method for a start up business to check if the product is going to be popular or not.
However, there are cases when PPC is not always a best choice and it would be better to choose another strategy. We offer to our clients Deep PPC Analysis with the AdWords that includes full analysis of current position of the advert, its strength and weaknesses, advice how to improve it and detailed statistics of how much visitors a day it attracted.